World’s Greatest Secrets: When Does the Super Bowl Really Start?!

Sat, 18 Apr 2026 18:25:45 +0000

World’s Greatest Secrets: When Does the Super Bowl Really Start? If you’ve ever watched the Super Bowl, you know it’s one of the most watched and anticipated events in sports—and possibly entertainment. But one question quietly baffles fans every year: When does the Super Bowl actually start? While it feels like all games begin at the same high-stakes moment, the truth is more nuanced. Here’s the World’s Greatest Secret: The Super Bowl start time is carefully scheduled, but the “official” kickoff is more than just a clock press—it’s a carefully orchestrated event steeped in sports tradition. ### What Time Does the Super Bowl Start? At face value, the Super Bowl begins precisely at the start of the fourth quarter, as dictated by NFL rules. However, due to broadcast requirements, prime-time scheduling, and global viewership, the game is often scheduled to appear to start at 6:30 or 7:00 p.m. Eastern Time on the designated Sunday. This timing ensures maximum television ratings and aligns with major network broadcasts.