Sat, 18 Apr 2026 04:42:58 +0000

You Won’t Recognize Red Ribbon Week 2025—Inside the Hidden Battle for Awareness Red Ribbon Week 2025 is officially rolling in— but what you’re seeing may not reflect the full story behind this iconic campaign for drug-free living. While communities across the U.S. proudly wave red ribbons, celebrate awareness, and host festive events, inside the world of substance abuse prevention, a quiet battle for genuine engagement and impact is unfolding. ### What Is Red Ribbon Week, Really? Originally launched in 1988 to honor anti-drug campaigner Michael Synder and mark the end of National Drug Dealers Awareness Week, Red Ribbon Week has evolved into a nationwide initiative typically observed from October 23 to October 31. This annual occasion encourages schools, families, and organizations to raise awareness about the dangers of drug use—especially among youth.