Fri, 17 Apr 2026 03:43:38 +0000

Why Every Personal Assistant Is Secretly Fighting for Big Paychecks In today’s fast-paced world, the role of a personal assistant extends far beyond scheduling meetings or organizing travel plans. Behind the smooth curtains of executive offices and high-profile events lies a quiet but powerful shift: personal assistants—once seen as behind-the-scenes gatekeepers—are increasingly asserting their value in ways that directly impact their compensation. While they may not raise their voices publicly, there’s growing evidence that every personal assistant is, in their own way, fighting for bigger paychecks and greater financial recognition. ### The Hidden Value of a Personal Assistant Personal assistants do more than manage calendars and email threads. They serve as critical coordinators, problem solvers, and strategic allies who keep high-earning professionals running at peak efficiency. From vetting executive schedules and securing VIP meetings to handling sensitive negotiations and travel logistics, their responsibilities are complex and demanding. Yet, historically, many have been compensated through modest hourly rates or flat fees, despite the substantial impact they make.