Thu, 16 Apr 2026 22:47:35 +0000

How A Small Flash Sale Turned Into a Massive Nội Thất Nightmare Flash sales have long been a popular marketing strategy for online stores—direct, urgent, and designed to create FOMO (fear of missing out) in consumers. They work brilliantly when planned and executed correctly. But when things go wrong, even a small flash sale can quickly escalate into a massive PR and operational nightmarma. One brand’s hopeful short promotional burst became exactly that—a costly, embarrassing chaotic event that tested customer trust and internal focus. ### The Promise of a Big Win: A Perfect Start It began with excitement. A retreating online retailer announced a small flash sale—a limited-time, deeply discounted offer for 48 hours only. The goal? Clear out excess inventory, boost traffic, and build momentum ahead of a peak shopping season. The messaging was clear: only 500 winner slots available, start within 24 hours, exclusive 70% off select items. The anticipation was palpable.