Wed, 15 Apr 2026 21:21:20 +0000

Why Fabletics Customer Service Keeps Falling Short in 2024: A Closer Look In 2024, Fabletics—once celebrated for its athletic apparel and subscription model—faces growing criticism over its customer service performance. Despite its large subscriber base and strong brand presence, many customers report frustrating experiences, delayed resolutions, and inconsistent support. As a fitness-luxury apparel brand targeting active, style-conscious consumers, Fabletics’ service shortcomings risk undermining loyalty and long-term growth. This article explores the key factors behind the declining customer service quality in 2024 and what it means for the brand’s future. ### 1. Rising Volume Over Quality Support One of the primary reasons Fabletics’ customer service struggles in 2024 is the overwhelming volume of inquiries paired with insufficient staffing. The brand has expanded rapidly, especially through its subscription fulfillment and return processes. However, customer support teams haven’t scaled at the same pace. Long wait times, automated hold messages, and help desk staff with limited product knowledge lead to customer frustration. For a service-oriented brand, speed and accuracy are essential—both of which are increasingly compromised.