What Secret Deal Hid in That Tiny Little Price Tag?

Thu, 16 Apr 2026 01:18:46 +0000

# What Secret Deal Hid in That Tiny Little Price Tag? Ever noticed a product priced at $999.99 when it’s just a tiny bit over $1,000? That fondness for high prices—especially with that extra cashmere “.99”—isn’t just marketing flair; behind many tiny price tags lies a clever secret deal, carefully disguised to attract buyers and boost sales. In this article, we explore how retailers and brands use psychological pricing and behind-the-scenes discounts to create the illusion of a steal—even in seemingly overpriced items. --- ### Why the Price Ends in .99 (or .97)? The Psychology of Perception