Sat, 18 Apr 2026 14:44:44 +0000

The Chicago Bulls Logo Is Officially Retired Forever—You Won’t Believe What’s Coming Next In a historic moment for one of the NBA’s most iconic franchises, the Chicago Bulls have officially retired their legendary logotype—forever marking the end of an era. This decision comes after decades of the Bulls’ stunning legacy, including six NBA championships in the 1990s and the global phenomenon built around Michael Jordan, Scottie Pippen, and the timeless bull head. But what does this retirement mean for the franchise’s identity? And most intriguingly—what’s next for the Bulls in terms of branding and fan experience? ### The Legacy of the Retired Bulls Logo Since its introduction in 1985, the Chicago Bulls logo—featuring a dynamic bull rampant against a bold red, black, and white color scheme—has become synonymous with basketball excellence and cultural influence. Designed to symbolize power, strength, and tenacity, the bull stood as a bold statement on the court and beam across merchandise, arenas, and global media. For nearly four decades, the logo represented not only the team’s golden years but also the unmatched dominance and charisma that made the Bulls a worldwide brand.