Thu, 23 Apr 2026 09:24:30 +0000

Secret Trademarks Revealed: What Pontiac Filed Before It Disappeared For automotive enthusiasts and hidden brand history buffs, the story of Pontiac is more than just sports cars and muscle—the it’s about loss, legacy, and true identity. After General Motors discontinued the Pontiac brand in 2010, many wondered: what was at stake beyond fleeting models and badges? One intriguing layer lies in the secret trademarks Pontiac filed before vanishing from the global automotive stage. ### The Hidden Trademarks of a Bygone Era While Pontiac is celebrated for iconic nameplates like Firebird, Trans Am, and Grand Am, internal records and U.S. Patent and Trademark Office (USPTO) archives reveal a lesser-known trove of unfiled or dormant trademarks—registrations dating back to the 1970s through the early 2000s. These legal marks capture a broader, evolving brand identity that GM never fully leveraged—or decided to shelve.