Thu, 16 Apr 2026 15:04:16 +0000

Why Legendary Bats Are Buying Out Cricketers’ Wallets Right Now – The New Game Changer in Cricket’s Endorsement Era In recent months, a surprising trend has dominated cricket headlines: legendary batsmen are buying out cricketers’ wallets — and wrestling major sponsorship deals direct from fans and brands alike. From Virat Kohli’s global endorsement dominance to Steve Smith’s record-breaking brand partnerships, it’s clear — and increasingly clear — that the days of middlemen in cricket marketing are ending. ### The Surge of Ball-Starget Legends Commanding Mainstream Attention Cricketers are no longer just players; they are global icons with immense influence, personal brand equity, and fan loyalty that rivals A-list celebrities. Today’s top batsmen—especially those with legendary status—are leveraging their immense popularity to sideline traditional intermediaries (agent networks, management firms, and conventional sponsorship platforms), taking contracts straight to brands through direct endorsements, social media campaigns, and exclusive content deals.