Tue, 21 Apr 2026 07:25:21 +0000

You Won’t Believe What Hustlers Are Doing to Win Super Bowl Viewing Rights The Super Bowl isn’t just the biggest night in sports—it’s the ultimate battleground for brands, broadcasters, and increasingly, “hustlers” ready to do anything to claim the ultimate viewing rights. In a high-stakes game where ad revenue hits billions, these relentless operators are pulling out bold, creative, and sometimes controversial strategies to outmaneuver the competition for watchers’ attention. ### The Price of Entry: Super Bowl Viewing Rights Are Surprisingly Exclusive Securing broadcast rights for the Super Bowl is one of the most expensive and fiercely guarded deals in media—costing networks upwards of $7+ billion every four years. But beyond major media giants, informal networks of savvy “hustlers”—entrepreneurs, data-driven startups, and underground advertising syndicates—are playing a growing role in reshaping how access is achieved and monetized.